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Set up Snapchat Pixel with Google Tag Manager (GTM)

This article shows how to install Snapchat Pixel on your platform with Google Tag Manager, so you can track visits to your platform and the results of your Snapchat ads. These steps are for platform admins.

Note

You must connect your platform with Google Tag Manager first. To learn how, read Connect with Google Tag Manager.

How to install Snapchat Pixel with Google Tag Manager​

  1. Sign in to Snapchat Ads Manager, then open the navigation menu at the top left of the page and choose Events Manager.

  2. Click New Event Source.

    The Events Manager page and the New Event Source button

  3. Choose Web.

    The New Event Source window with the Web option

  4. When you choose the setup method, choose Snap Pixel.

    The Set Up Web Events window with the Snap Pixel option

  5. Choose the Pixel you want to connect from the drop-down list. (You can learn more about Snapchat Pixel here).

    The Select Pixel window and the drop-down list of pixels

  6. Enter your platform link (optional) to help Snapchat suggest the best setup method for your business, then choose Partner Integration.

    The Event Setup Method window with the Partner Integration option

  7. Choose Google Tag Manager as the integration partner.

    The list of integration partners and the Google Tag Manager option

  8. Complete the sign-in with your Google account (Google Authentication). If you do not see the pop-up window, check the pop-up settings in your browser.

    The Google account picker to continue to Snapchat Ads Integrations

  9. Approve the access for Snapchat Ads Integrations.

    The Snapchat Ads Integrations access page in the Google account

  10. Choose your Google Tag Manager Account, the Container of your platform, and the Workspace you want to connect.

    The Connect to Google Tag Manager window to choose the account, container and workspace

  11. (Optional) Choose the email and phone variables, then click Create Tag. This data helps you link conversion events on your platform to your Snapchat account, so your ads show to users who are more likely to take the action you want.

    Choosing the email and phone variables and the Create Tag button

  12. Check the installation: enter your platform link, then click Check.

    The Check Implementation window with the website URL field and the Check button

After you install the Base Code, you can use the Pixel Setup Tool to track certain events on your platform, such as purchases, adding products to the cart, or any other actions that matter to you.