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Connect your platform with Hotjar using GTM

What is Hotjar?​

It is a tool that tracks the visitors and customers on your platform and records how they move. It gives you all the details you need to understand customer behavior, and to check and improve how your platform performs.

Steps to connect your platform with Hotjar using GTM​

  1. Sign up for Hotjar.
  2. Connect Hotjar with Google Tag Manager.
Note

You must first connect Google Tag Manager to your platform, then connect your platform with Hotjar using Google Tag Manager.

1. Steps to sign up for Hotjar​

  1. On the Hotjar website, click Start free with email.

    The Start free with email button on the Hotjar website

  2. Enter the needed details:

    1. Full name.
    2. Your platform's email address.
    3. Password.
    4. Accept the terms of service.
    5. Click Get Started to save and start.

    The Hotjar sign-up form and the Get Started button

  3. Enter the verification code that was sent to the email you used in the previous step.

    The page to enter the verification code in Hotjar

    The verification code after you enter it in Hotjar

  4. Type your platform name.

    The platform name field in Hotjar

  5. Choose about how many people work on your platform, then click Next.

    Choosing how many people work on the platform and the Next button

  6. Choose your role, then click Next.

    Choosing your role in Hotjar and the Next button

  7. Choose what you want to do first in Hotjar, then click Next.

    Choosing what you want to do first in Hotjar and the Next button

  8. Choose whether you have used Hotjar before, then click Next.

    The question about using Hotjar before and the Next button

  9. Type your platform link, then click Continue.

    The platform link field in Hotjar and the Continue button

  10. You can skip the next pages by clicking Skip.

    The Hotjar NPS survey page and the Skip button

    The Hotjar user feedback widget page and the Skip button

Your account is created and you are signed in to Hotjar.

The Install Hotjar on your site page in the Hotjar account

2. Steps to connect Hotjar with Google Tag Manager​

  1. Click Install on a platform.

    The Install on a platform option on the Hotjar install page

  2. Choose Google Tag Manager.

    The Google Tag Manager option in the Hotjar list of platforms

  3. Choose the email account that you used for Google Tag Manager.

    Choosing the Google account connected to Google Tag Manager

  4. Click Continue to give access.

    The Google page to give Hotjar access and the Continue button

  5. Choose the GTM account and container, then click Create and publish tag.

    Choosing the GTM account and container and the Create and publish tag button

  6. Click confirm and create to confirm.

    The Hotjar confirm window and the confirm and create button

    Wait a few seconds until the tag is created and published.

    The waiting message while the tag is created and published in GTM

  7. Click Verify installation to go to the page that checks the connection.

    The Verify installation button after the tag is published in GTM

  8. Click Verify installation to start the check.

    The Verify installation tab, the platform link and the Verify installation button

    The message while Hotjar connects to the site to verify the installation

After the connection is confirmed, you can turn on tracking with heatmaps, recordings and more.

The Hotjar installation success message