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Connect Facebook Pixel

What is Facebook Pixel?​

Facebook Pixel is an analytics tool that helps you measure the results of your ads, by following and understanding the actions that visitors take on your website. You can see these actions, and reach these customers again with Facebook ads later.

Stages of connecting Facebook Pixel to your platform​

  1. Set up Business Manager on Facebook and copy the pixel ID.
  2. Connect Facebook Pixel to your platform with the ID.

Steps to set up Business Manager on Facebook​

Create the pixel​

  1. In your Facebook account, open Pages, then click Meta Business Suite.

    The Facebook Pages menu and the Meta Business Suite item

  2. Click All tools.

  3. Choose Events Manager.

    The All tools menu in Meta Business Suite and the Events Manager item

  4. On the Events Manager page, click Connect data.

    The Events Manager welcome page and the Connect data button

  5. Choose Web as the data source.

  6. Click Connect.

    The connect a new data source window with the Web option and the Connect button

  7. Write a name for the pixel.

  8. Click Create pixel.

    The create pixel window with the pixel name field and the Create pixel button

  1. Enter the link of your platform on Zamn.

  2. Click Check.

    The website URL field and the Check button

  3. Choose Meta Pixel only.

  4. Copy the ID.

  5. Click Next.

    The Meta Pixel only option, the pixel ID and the Next button

    The pixel ID on the Overview page of Events Manager

Steps to connect Facebook Pixel to your platform​

  1. In the dashboard of your platform, click Settings.

  2. Click Integrations.

  3. Choose Meta Pixel.

    The Integrations page in Settings and the Meta Pixel card

  4. Paste the ID you copied from Facebook in the Pixel ID field.

  5. Click Update.

    The Pixel ID field and the Update button

Note

If you see the message You need to upgrade your plans to use the link with Meta Pixel, you need to upgrade your plan to use this integration.